Cloud Watching #3 – Managing Student Relationships

How could junk-mail and schooling effectiveness possibly be linked? The answer is “CRM” – Customer Relationship Management software. CRM is now firmly entrenched across a vast spectrum of businesses as a way of managing sales and marketing relationships with customers. Anyone possessing a loyalty (rewards or club) card will have their purchasing behaviours tracked by… Read More

Brazil – Moving Towards World Class Education

  I had never considered air conditioning such an important classroom technology until I visited Escola Municipal Engenheiro Gastão Rangel in the outskirts of Rio de Janeiro. The sweltering heat, sparseness of the facilities, 30 teachers between 1000 students and overcrowded classrooms make this a brutal and challenging environment to teach and learn in. Within… Read More